by Bernard Villemot, 1970s
linen backed lithograph, 160 x 120 cm (unframed)
Bernard Villemot was a French graphic artist known primarily for his iconic advertising images for Orangina, Bally Shoe, Perrier, and Air France. He was known for a sharp artistic vision that was influenced by photography, and for his ability to distill an advertising message to a memorable image with simple, elegant lines and bold colours. By the end of his life in 1989, he was known as one of the last great poster artists, and many collectors and critics consider him to be the ‘painter-laureate of modern commercial art.’
This poster for Bally is probably one of our favourites of this collection. It is a truly iconic image.